ColorChecker Video charts make your workflow faster, more consistent and more colour balanced. They allow everyone on your team – from producer to cinematographer to editor to colourist – to work with consistent colour information. They save you time, from pre-production through production, and help you get to your creative look faster.
Achieving the proper colour balance and exposure for video can be challenging. F-stops in cameras don’t always match. Ambient lighting conditions change. Multiple cameras and lenses have different looks, even if they are the same brand and model. All of this adds up to quality control challenges and increased workload in post-production for your colourist or editor.
White Balance Target
Starting with an accurate white balance ensures the colours you capture are true and provides a point of reference for post-shoot editing. The White Balance target found on the reverse side is a spectrally flat target that provides a neutral reference point across mixed lighting conditions that you encounter during a video shoot. Since the target reflects light equally across the visible spectrum, creating an in-camera custom white balance can properly compensate for varying lighting.
With this chart, you’ll be able to:
Eliminate colour casts
Improve the colour preview on your camera’s display so your histograms are more reliable
Make post production colour correction and editing faster and easier by eliminating the need to neutralize each frame individually
“Why can’t I use just any white object for white balancing?”
White balancing on a piece of paper or other gray element in the scene may seem like a simple workaround, but most objects are not actually neutral under all lighting conditions; and they’re certainly not consistent. An inaccurate white balance will result in colour casts, and a lack of consistency between lighting conditions, making colour corrections extremely time consuming.
Include ColorChecker Video targets in every shoot to make your video workflow faster, more consistent, more balanced and repeatable. You’ll save time and money avoiding costly mistakes and frustrating colour corrections after the fact. Best of all, you’ll get to your creative look faster, which is ideal, because we all know how much you love being in your creative place.
3rd Party Software Support
ColorChecker Video is supported by 3rd party software solutions for improved colour grading and efficiencies.
DaVinci Resolve
3DLUT Creator
